What you read on the public site is the USP for the users that install the unroll.me app. They are not the economic buyers, the ones who pay for the service. Those are the people that buy the user's aggregate data. They get in-person pitches on confidential slides, because if their USP leaked to the public, nobody would install and use the app.
"We may collect, use, transfer, sell, and disclose non-personal information for any purpose. For example, when you use our services, we may collect data from and about the “commercial electronic mail messages” and “transactional or relationship messages” (as such terms are defined in the CAN-SPAM Act (15 U.S.C. 7702 et. seq.) that are sent to your email accounts.
We may collect and use your commercial transactional messages and associated data to build anonymous market research products and services with trusted business partners. If we combine non-personal information with personal information, the combined information will be treated as personal information for as long as it remains combined.
Aggregated data is considered non-personal information for the purposes of this Privacy Notice."
A lot of people think Gladwell created the 10,000 hours theory, but he merely popularized it. The original research comes from K. Anders Ericsson. Here's a link to the original paper, which is actually quite accessible, if you're interested: http://graphics8.nytimes.com/images/blogs/freakonomics/pdf/D...
I agree. But as the article goes on to point out, we are not more trusting of complete strangers, but rather strangers who've been vetted by many AirBnb reviews, background checked by Uber, etc. Technology has changed the definition of a 'stranger'.
If the noise levels are too high, why not let the neighbors call it in? It seems like a waste of time to proactively try to find parties when they could just wait around at night for people to call in the noise violations.
The book touches on this. Basically, the human brain is biased towards novelty. It's much more likely to remember something if it's unique or interesting or different -- if it stands out.
The book's title, Moonwalking with Einstein, is one such example. Gordon Ramsey is probably another: there are lots of chefs out there, but if you see a chef screaming at people in his kitchen, it's probably going to stick with you, consciously or otherwise.
I always thought there were laws against running a service like this in the US. For example the rules for registering a USPS P.O. box are very stringent:
> To rent a PO Box, two different forms of identification are required. At least one of them must be a valid photo ID. [1]
This way they can actually track you down if you have something illegal shipped to the box.
A service like this where you can easily sign up without properly verifying your identity is just waiting to be used as a temporary drop-box for people shipping drugs from SilkRoad, people shipping goods they bought with a stolen credit card, etc.
That Wikipedia article described USPS PO Boxes. Private companies (Mailboxes Etc, etc) have offered similar services in the US for years, although they are not technically a PO Box. They may have similar requirements, but the link that you provided does not discuss it.
The CIA could just set up cameras facing a locker location (and possibly fit cameras in the lockers). Add some very expensive computing for facial and image [of the goods] recognition and you might be doing them a favour???
