These switches don't control whether your emails are used to train models. They control whether you get to use machine inference features on your own emails.
> Mea Culpa! I have said a few times “$40 billion” is the total amount of AI revenue in 2025, and I need to correct the record. $35 billion is what hyperscalers will make this year (roughly), and when you include OpenAI, Anthropic and other startups, the amount is around $55 billion. If you include neoclouds, this number increases by about $6.1 billion. In any case, this doesn’t dramatically change my thesis.
No, the article incorrectly cites/summarizes the original blog post [1] which indeed seems to pull some numbers out of thin air:
> "I’m going to use a bunch of numbers here that I believe to be directionally correct,"
> "Let’s start with total datacenter spend for 2025. Insiders think it’s going to clock in at around $400 billion."
(in the US? worldwide?)
> "I am sure I’m off by a few percent in these categories, but I’m relying on AI and we all know it’s still imperfect."
> "the AI datacenters to be built in 2025 will suffer $40 billion of annual depreciation, while generating somewhere between $15 and $20 billion of revenue."
In a follow-up article [2], the author says that he learned that the investments probably have much less than the 10 years of depreciation time he originally assumed. Again, no external sources are linked.
> "Personal self-doubts disappeared, and high-placed individuals reached out to share their epiphanies "
So, it seems the author estimated how much money will be invested in AI datacenters in 2025. The 20 billion of annual revenue mentioned in the article are just the share of all AI revenue for these new data centers.
And these numbers have just been estimated by the author - apparently with the help of AI.
While the article and the blog posts may have some merit, it seems all based on some guy's assumptions and conversations he claims to have had.
I'm just surprised that people pay to be lied to constantly by LLMs. I guess the politicians have normalized lying, so as long as the LLM says what you want it to, why not pay for that.
I don’t like that Apple feels emboldened to demand that laws be repealed. I don’t recall if Apple has done this in the past but it’s a shift in tone that makes me uncomfortable.
The actual words from Apple quoted in the article:
>The DMA should be repealed while a more appropriate fit for purpose legislative instrument is put in place... Despite our concerns with the DMA, teams across Apple are spending thousands of hours to bring new features to the European Union while meeting the law’s requirements. But it’s become clear that we can’t solve every problem the DMA creates.
The headline could just have easily said "Apple Requests" or "Apple Suggests".
I doubt it would make waves if Apple expressed the same opinion about some US legislation. Is Apple allowed to have an opinion about legislation in other countries where it operates?
> Is Apple allowed to have an opinion about legislation in other countries where it operates?
Laws like the DMA were specifically made to fight the influence of mega corporations like Apple. For them to use language like "it should be repealed" instead of "it should be changed" shows their intent.
I mean, they suggest creating a "more appropriate fit for purpose legislative instrument". Seems like you're kinda splitting hairs?
I support the EU's right to shape their digital environment.
But if you're being threatened with fines on the order of $38 billion which are levied based on vague, ever-changing rules, then of course you will want that situation to go away while the law gets fixed.
On the other hand, cynically speaking, maybe "fighting Apple's influence" through arbitrary fines is actually the point.
Apple has repeatedly, willingly, knowingly, on purpose violated EU orders. Like when they were ordered to allow alternative app stores, they said "fine, but we have to approve both the app store and the apps it sells" and then just didn't approve anything that wasn't already on Apple's store. They were fined a few billions for this and told to fix it. They didn't. They were fined a few more billions. The fines will keep increasing until compliance occurs. That's why Apple is throwing a temper tantrum.
The fundamental reason why I fear a tyrannical corporation less than a tyrannical government is that generally speaking, for a tyrannical corporation, you can just stop using their products if you want.
My understanding is that Apple's proposed approach to CSAM prevention (which was subsequently abandoned) made significantly greater attempts to protect user privacy compared with the current EU chat control proposal.
The chat control proposal which, I note, has been rejected every time it's been tried, and therefore has no impact on user privacy at all, versus the Apple solution which has actually been implemented and randomly uploads your private photos to Apple for a human to view.
I expect there are many other falsehoods of yours in this thread, but I'm not going to try to identify all of them. I just want to know: What motivates you to make claims which can be refuted with a 30-second Google search?
Not so much with smartphones though. While there is Android, it's slowly becoming just as bad as iOS, and modern society requires everyone to have one of those (and an aftermarket OS may not be a possibility either due to some apps using Play Integrity API).
Places are increasingly expecting people to have a smartphone, and using an app for things like parking your car, charging you car, going to the gym, paying for stuff, identifying yourself online etc. Sure, for now most of the time you can get away with most things without one (possibly ate the cost of being a second class citizen), but every now and then you run into something that straight up requires a phone.
For example, at the gym I go to they do have a card reader as an alternative to checking in with the app, but at one point it was not working, which meant a smartphone was mandatory to go to the gym. And it was left that way for months; fixing it was clearly not a priority because the expectation of society is that everyone has a smartphone (you'll be met with surprise if you tell people you don't have their app installed, and incredulity at the idea that someone might not have a smartphone). And outside my workplace they put up car charging stations that have no way to pay for charging without an app.
And then (at least here in Sweden) there are increasingly places that accept no payment methods other than mobile payments (Swish here in Sweden), and online services like healthcare services requiring you to authenticate with BankID on a smartphone (or sometimes Freja e-ID, which also requires a smartphone), for things like ordering from pharmacies, doing your taxes online (and getting your tax return sooner), accessing healthcare services etc, and meanwhile physical alternatives like physical pharmacies are increasingly getting outcompeted and shutdown. So you may be able to get by without one, but at the cost of getting cut off from parts of society, and that's likely to increase.
It’s about who blinks first — or at least that’s what Apple thinks. Just keep in perspective at what acute angle Apple bends in China. It’ll be a shame if EU chooses to blink.
FWIW, the headline is spun. Apple is providing feedback for the law via a routine legislative process. But yeah, they hate the law and they want it repealed, and they said so.
I mean, I think they're wrong. But that said... what's the argument here? Apple shouldn't be allowed to say that they hate a law that they actually hate? Apple should absolutely feel entitled ("emboldened" even) to express their opinions. That's the whole point about civil discourse, no?
I think you’re inferring a tone from the headline that isn’t actually present in Apple’s statement. They’re not demanding anything, they just think it would be a good idea.
A similar thing worked for Google when they were trying to stop Canada's Digital Services Tax. You can probably expect Trump to start threatening more tariff's over this any day now, although Tim Cook might need to have another 24K gold plaque made first.
You can only shake someone down so many times before they say no mas. There have been hints from the US administration that they recognized the DMA as something to be addressed. I'd imagine it was a topic of conversation when Cook gave Trump the gold statue.
Which doesn’t read like a demand to me. Now, we may all agree or disagree with Apple’s claim, but characterizing it as a “demand” is pure modern journalism.
I read that statement and while I have some sympathy for the technical and privacy challenges, they made their bed by using the iPhone to lock people into the rest of their ecosystem, which is illegal under EU law.
Spending drinking water for toilet flushes is indeed a problem. Perhaps not CO2 measurements directly, but informing people in general of how much high quality water is wasted on flushes alone will hopefully bring more momentum into more efficient flushing mechanism and introducing grey water systems to new and old buildings alike. Good idea!
people downvote your sarcasm, but if you do the calculations you're kinda right.
1Kg of Beef costs:
- The energy equivalent of 60.000 ChatGPT queries.
- The water equivalent of 50.000.000 ChatGPT queries.
Applied to their metric Mistral Large 2 used:
- The water equivalent of 18.8 Tons of Beef.
- The CO2 equivalent of 204 Tons of Beef.
France produces 3836 Tons of Beef per day,
and one large LLM per 6 months.
So yeah, maybe use ChatGPT to ask for vegan recipes.
People will try to blame everything else they can get a hold on before changing the stuff that really has an impact, if it means touching their lifestyle.
Wow, thanks. I’m even coming up with 500K chatGPT queries for the amount of energy consumed as a KG of beef, though I might have moved a decimal place somewhere - feel free to check my math :)
“average query uses about 0.34 watt-hours of energy” - or 0.00034MWH
Using this calculator: https://www.epa.gov/energy/greenhouse-gas-equivalencies-calc... - in my zip, 0.0002KG of CO2 per MWH. (Though, I suppose it depends more on the zip where they’re doing inference, however this translation didn’t seem to vary much when I tried other zips)
Then, 99.48KG/0.0002KG= 497,400 chatGPT queries worth of CO2 per KG of beef?
This is spot on because there can’t be two issues that exist simultaneously. There can only be one thing that wastes enormous amounts of energy and that thing is beef
You can try to misconstrue and ridicule the argument,
but that won't change the math that if you have one thing that causes 1 unit of damage, and another thing that causes 100.000 units of damage, then for all intents and purposes the thing that produces 1 unit of damage is irrelevant.
And any discussion that tries to frame them as somewhat equally important issues is dishonest and either malicious or delusional.
My guess, as I've expressed earlier in the comment chain, is that it's emotionally easier for people to bike-shed about the 0.01% of their environmental impact, than to actually tackle things that make up 20%.
And no it's not only beef (which is a stand-in for meat and diary), another low hanging fruit is also transport, like switching your car for a bike.
But switching from meat and diary to a vegan diet would reduce up to 20% of your personal environmental impact, in terms of CO2.
And about 80-90% of rainforest deforestation is driven directly or indirectly by livestock production.
So it's simply the easiest most impactful thing everyone can do. (Switching your car for a bike isn't possible for people in rural areas for example.)
>1 unit of damage, and another thing that causes 100.000 units of damage, then for all intents and purposes the thing that produces 1 unit of damage is irrelevant
You make a good point. A problem is only a real problem if you can’t find a bigger thing that makes it look small by comparison. For example, the worldwide concrete industry creates more co2 than beef does so there is no reason to stop eating beef if you enjoy it.
Now I know that some might say that “all of this is cumulative” or “the material problems that stem from entrenched industries is actually a reason not to invent completely novel wasteful things rather than a justification for them” but in reality only two things are true: only the biggest problem is real, and the only problem is definitely some other guy’s doing. If I waste x energy and my neighbor wastes y amount, a goal of reducing (x+y) is oppressive whereas a goal where I just need to try to keep x lower than y feels a lot nicer.
I agree. Humans have been eating meat and doing construction for the entire history of civilization, they are not the sort of things that could be affected by posting online. LLMs on the other hand are new, largely in the hands of a small handful of companies, and a couple of those companies are bleeding cash in such a way that they might actually respond to consumer pressure. It is cynical to compare them to things that we know will not change as a justification for a blanket excuse for them.
Seeing as these models being wasteful is integral to the revenue of companies like OpenAI and Anthropic, the more people that tell them that the right business strategy is to start perpetually building data centers and power plants, the less incentive they have to build models that run efficiently on consumer hardware.
They just suggested a different bike shed — one for the purpose of their argument won’t ever get fixed. J-pb’s point is that running a bunch of generators 24/7 in Memphis is fine because people eat meat. Inefficient LLMs in the real world are okay because people could theoretically become vegan but have not. It’s just a thought experiment
If something costs too much, and you find a way to completely pay for it, that's not bikeshedding.
And it's not a thought experiment. It's a very real suggestion. If you're worried about the resource cost from your personal use, doing something to 100% offset it lets you stop worrying.
> become vegan
For one day per year. Replacing a day you would have otherwise eaten meat. That is an extremely attainable action for anyone that cares enough about LLM resource use enough to strongly consider avoiding them. It's not something that "will not change".
By the way, your goal of running efficiently on consumer hardware isn't as great as it sounds. One of the best ways to improve efficiency is batching multiple requests, and datacenter hardware generally uses more efficient nodes and runs at more efficient clock speeds. There's an efficiency sweet spot where models are moderately too big to run at home.
And it really undermines your argument when you throw in this stupid strawman about elon's toxic generators. You know j-pb was talking about typical datacenter resource use and not that. Get that insulting claim out of here.
It is only a “very real suggestion” if you believe that your argument might be effective.
Do you believe that “skip meat for a day use LLMs for a year” will have a climate impact?
Because if not then you agree with me that in this case theoretical vegans are just being used to justify more real consumption, not less
>stupid strawman about elon's toxic generators
They exist in the real world, right now. It is a real phenomenon and no matter how many vegans I imagine it’s still there. I’m not really clear on why the real thing that’s really happening is a strawman unless you think that the existence of that system is so bad that it undermines your position. Even then it wouldn’t be a strawman though, just a thing that doesn’t support your position that using LLMs is categorically fine because you can picture a vegan in your head
> Do you believe that “skip meat for a day use LLMs for a year” will have a climate impact?
If "use LLMs for a year" is enough to count as having a climate impact (negatively), then yes I believe "skip meat for a day use LLMs for a year" is enough to count (positively).
I'd be tempted to write off both of those, but the whole point of your argument is to consider LLM resource use important, so I'm completely accepting that for the sake of the above argument.
There are no theoretical vegans involved.
And the suggestion doesn't even involve vegans, unless there's a massive contingent of americans that only eat meat one day per year that I wasn't aware of.
And to get at what I think is your core objection: The fact that people can do this isn't being used to let companies off the hook. If only 2% of LLM users set up a meat skipping day, then LLM companies are only 2% let off the hook.
But at the same time let's keep a proportional sense of how big the hook is.
> They exist in the real world, right now. It is a real phenomenon
The strawman is you accusing people of supporting those generators.
> your position that using LLMs is categorically fine
>If "use LLMs for a year" is enough to count as having a climate impact (negatively), then yes I believe "skip meat for a day use LLMs for a year" is enough to count (positively).
Sorry, I should have clarified. In this case I meant “argument” as a thing that leads real people to either understand or agree with your position, not the construction of an idea in your mind.
With that in mind, do you think that “skip meat for a day use LLMs for a year” will convince enough real people, in real life, to not eat meat, that it offsets the emissions from LLM use?
Like imagine the future.
Since LLM use is a new category of energy use, you would have to convince people that haven’t already been convinced to skip meat by animal cruelty, health, philosophy, or existing climate concerns. People that were vegan before LLMs became popular obviously don’t count. The group of people that resisted decades of all that messaging will now make a meaningful adjustment to their consumption to cancel that out — and there will be enough of these new part time/full time vegans that it offsets the entire chat bot industry’s energy usage.
Do you imagine that being what happens?
If not it’s just somebody advocating for increased consumption in real life by invoking imaginary vegans.
As somebody that’s spent years as a vegan I am incredibly wary of “vegans can recruit” as a pitch. I’ve only ever heard that from people that have never tried to recruit in earnest or charlatans. Like I’ve mostly heard that from people that are not, never have been, and have no interest in being vegan.
Edit:
>The strawman is you accusing people of supporting those generators.
That’s not what a strawman is and it’s not an accusation, it’s an observation. If you say “I want subscription based online batched mega-high-compute language models” you are advocating for that industry, and those generators are part of it. Saying you feel that they’re somehow special and different because they’re icky does not make them any different from the thing that you say is necessarily the future. That you want!
I think anyone that does get convinced and skip meat should be able to use LLMs without shame or guilt, while we continue to pressure everyone else to save resources and we continue to pressure LLM companies to save resources.
LLM companies only get let off the hook if a very large fraction of their users do the meat skip thing, which is not very likely but could theoretically happen.
LLMs being a new category of energy use should get them some extra scrutiny, but only some. Maybe 3x scrutiny per wasted kilowatt hour compared to entrenched uses? If our real motivation is resource use, and not overreacting to change, LLMs should get some pressure but most of the pressure should go toward preexisting wasteful uses.
Nobody is advocating to ignore LLMs. But we shouldn't overstate them too much either.
And the giving up meat defense is not a defense for the companies, it's a defense for individual users that actually do it.
Like not an if or maybe thing, what do you see when you picture the future?
Do you think “Skip meat for a day use LLMs for a year” will produce enough new vegans to offset the energy usage and co2 produced by the LLM architecture of your choice?
Not asking if you want it to happen or if it’s something you can imagine could happen, I’m asking if you think it will
[_] yes
[_] no
Because if no, then the idea is just advocating for increased real consumption by invoking imaginary vegans!
Edit:
>LLM companies only get let off the hook if a very large fraction of their users do the meat skip thing, which is not very likely but could theoretically happen.
The person I was initially talking to took the position that LLM companies have negligible impact because people can be vegan. J-bp was saying that LLM companies shouldn’t be on anybody’s radars because uh, meat is 100,000 times worse.
The person you hopped in to defend was saying that LLM companies do not and should not have a “hook” because meat eaters exist
> It was a yes or no question [...] I’m asking if you think it will
[x] no
> Because if no, then the idea is just advocating for increased real consumption by invoking imaginary vegans!
Wrong.
> The person I was initially talking to took the position that LLM companies have negligible impact because people can be vegan.
He said "LLMs are not the problem here", which is true.
And he was arguing for individual use being offset when he said "maybe use ChatGPT to ask for vegan recipes".
The top level comment was also about individual use. "I would really like it if an LLM tool would show me the power consumption and environmental impact of each request I’ve submitted."
The comments right before you replied were also about individual use. "lifestyle choice".
> J-bp was saying that LLM companies shouldn’t be on anybody’s radars because uh, meat is 100,000 times worse.
The 100,000 number was a throwaway hypothetical to make a point. Not a number he was applying to LLMs in particular. Two lines later he threw in a 2,000x too.
And what he said is that LLM companies are not "somewhat equally important". Which is true. He didn't say you should ignore them entirely, just to have a sense of proportion.
-
Edit: Here is an important distinction that I think isn't getting through. There are multiple separate points being made by j-bp:
Point A, about not eating meat for a day, is only excusing anyone that actually does it. It's not a hypothetical that excuses the entire company.
Point B, about the size of the impact, suggests caring less about LLMs based on raw resource use. Point B does not care about the relatively small group of people that take up the offer in Point A. Point B is just looking at the big picture.
Then it is not a “very serious suggestion”. It is a thought experiment which should be taken with commensurate weight.
>Wrong
Explain what “skip a day of meat do a year of LLMs” is then. If it’s not just an ad for feeling good about using LLMs, what is it?
>The 100,000 number was a throwaway hypothetical to make a point
>Two lines later he threw in a 2,000x too.
Alright he said that meat is 2,000 times worse than language models as well as 100,000 times worse than language models. He might have meant 100k but could also mean 2k.
Do you have a real problem in real life where if somebody called you and said “it’s gotten two thousand times worse” versus “it’s gotten a hundred thousand times worse?” the former would be fine and the latter alarming?
If yes, what is the problem? Why was it a problem at 1x? 2000x? 100,000x? Why was it a problem at at 1x and 100,000x but not 2000x?
> Explain what “skip a day of meat do a year of LLMs” is then. If it’s not just an ad for feeling good about using LLMs, what is it?
You can stop being part of the problem if you do it. The problem still exists, but you are no longer part of it. You reduced it by more than your fair share. While the problem would stop existing if everyone made the same choice, there's no pretense that that's actually going to happen. LLM companies are not being excused by such an unlikely hypothetical.
j-lb also made an argument to not care much about LLMs at all, but it was separate from the "skip a day of meat" argument. That's where the big multiplier comes in. But again, separate argument.
I don't want to argue about the example ratio he used. The real ratio is very big if the numbers cited earlier are correct. So if you're going to sit here and say 2000x might as well be arbitrarily large then I think you just joined the "LLM resource use doesn't matter" team, because going by the above citation 2000x is in the ballpark of the correct number, so LLM use is 1 divided by arbitrarily large, making it negligible. Congrats.
> Whatever you need to tell yourself to keep eating meat buddy.
I’m not the one that brought up moralizing or food. I can’t really comment on your relationship with your diet but it kind of seems like you saw somebody mention power usage and unprompted shared “well I don’t eat meat or cheese or yogurt” so I guess keep that up while you use enough energy to power your home to write some code slower than you would without it?
Where does a Youtube LetsPlay video fall into that calculation? My understanding is that a single watch of a video is orders of magnitude more than a day's active use of ChatGPT.
You can assume the API price is roughly proportional to electricity usage.
If you buy $10 in tokens, that probably folds into ~$3 to $5 dollars in electricity.
Which would be around 30 to 90 kWhr in electricity.
Depending on the source, it could be anywhere from ~500g/kWhr (for natural gas) and ~24g/kWhr for hydroelectric.
It's a really wide spread, but I'd say for $10 in tokens, you'd probably be in the neighbourhood of 1 kg to 40 kg of emissions.
What's a good thing is that a lot of the spread comes from the electricity source. So if we can get all of these datacenters on clean energy sources it could change emissions by over an order of magnitude compared to gas turbines (like XAi uses).
if you bought a nvidia h100 at wholesale prices (around $25k) and ran it 24/7 at commercial electric rates (lets say $0.1 per kwh), then it would take you over 40 years to spend the purchase price of the gpu in electricity. Maybe bump it down to 20 for data center cooling.
I don't think the cost of the ai is close to converging to the price of power yet. Right now its mostly the price of hardware and data center space minus subsidies.
That would be ... thousands of time less useful than giving you the same information at the motor fuel pump. Unfortunately this isn't one of those situations where every little bit counts. There are 2 or 3 things you can do to reduce your environmental impact and not using chatbots isn't one of the things.