Maybe it is the same level of consciousness but different physical limitations? Simply imagine being locked in in an insect body with different perception and abilities, and a wiped memory.
Observing animals' behavior (in the wild and through experiments like the one here) and studying how their brains work to see that they often have the same kind of mental features as us (including whichever you'd classify as consciousness) - just at varying degrees of sophistication.
Some would argue that "consciousness" is something non-physical that has no impact on the physical world, and so is not physically detectable or responsible for any behavior, but I feel then it inherently cannot be whatever we mean by "consciousness" that we're directly aware of and talking about in the physical world (because that itself is a physical impact).
The main idea of what I am saying is that some entity could have kicked things off, for whatever reason, and not be able to stop or control it. Perhaps they were just like you or I, and they released some tech which formed the universe as we know it today. Perhaps they are outside of this universe and cannot see into it or control it, perhaps they were inside and were obliterated, perhaps they are still here somewhere sitting around waiting for the universe to end, who knows! Everyone expects a god to be all-powerful or something, but they could be some mortal being who only had a lot of power for a moment when they knocked over the first domino. We probably can't know how the universe started, in any case, so this is all just brainstorming for new sci-fi and fantasy novels at this point.
Kind of tangential, I still remember Gmail app created in Java which used to run on my touch Symbian phone in 2009. It was cute as hell and got the work done.
Metro never had this much transparency ingrained in the UX - and where it had, it was tastefully done with no/minimal accessibility concerns - doesn't seem like a valid comparison. Windows 8, especially 8.1 was a very pretty piece of software, the whole gesture- and card-based interface fiasco ruined its good name.