I am banned from all Amazon sites and services for turning on 2FA.
I was getting constant fake SMS messages about a failed login attempt, turned on 2FA thinking it was a good idea, 2 minutes later banned completely for 'abuse'. My case will not be heard or reviewed.
At the end of the day though, the most money is made by getting people to actually pay attention to the ads. Shorter videos might really accomplish that best. I imagine YouTube is aware of sleeping users, and if advertisers aren't realizing the engagement they expect for what they pay, they'll go elsewhere.
I had that thought of "existing installers are sus..." but didn't connect to "fingerprinting it as malware". Makes sense.
Couple questions as savvy tech person but not working day-to-day in security/IT:
Would a regular home user with an old installer in their Downloads folder need to worry? (is a bad download file going to target looking for these old installers, then moving files around, etc?)
On the other hand, I could see corporate IT having the stronger case of proactively wanting to flag this installer if present on their systems.