To be honest, in the pre-internet era, paid paper copy of FT had ads too. The delivery mechanisms for ads in the internet era are trillion times nastier and more annoying, of course. By the standards of today’s web, the print ad for Cartier on the second page of paper FT looks almost classy, interesting to read.
But there's a big difference. The paper copy didn't harvest data from you, didn't infect you, didn't spy on you or steal resources from your computer or internet bandwidth.
All the advertiser knew about you was you were a subscriber to FT, and maybe what the _average_ demographic of an FT subscriber was. Nothing about you personally.
The paper copy did do that, just not as individualized. People would choose which publications to put their ads in based on data collected about their subscribers.
The job of ad men has always been just as much about were to put the ad as much as what the ad was.
"just not as individualized" is an enormous "just". Each ad is based on the total audience for a single publication. No fine-grained filtering, no personal dossiers.
And none of the rest of that list of bad things happens.
People who love thinking in false dichotomies like this one have absolutely no idea how much harder it is to “get paid for doing commercial/trendy art”.
It’s so easy to be a starving artist; and in the world of commercial art it’s bloody dog-eat-dog jungle, not made for faint-hearted sissies.
I need to think about this more, but the first thing that comes to my mind is not that this looks like “taxing the tool”, but that this can (ought to?) be similar to an alcohol or a fuel duty.
Nobody calls alcohol duty “micromanagement”.
For products like petrol, it’s widely known that from money paid for a liter when it’s sold, say, in the UK, more money stays in the UK’s government pocket via a complex web of taxes and duties, than profits the oil production company that supplied crude oil for that petrol.
Maybe taxing a kWh of the AI data center energy consumption should be a thing? I don’t know.
They don't, but it really is! There's different rates for different specific gravity and different processes.
Re: petrol, I note that the UK government is trying to replace this as part of the EV transition with a milage tax, which is proving controversial and fiddly.
Energy tax is a hugely fraught political issue. The "poster child" for cheap energy is a little old lady huddled over a 1kW one bar electric heater. Energy bills are a big "fixed" cost for households. Many small businesses have been affected by energy price rises - e.g. restaurants. And yet at the other end AI represents such a huge deployment of capital expenditure that it's distorting prices for everything else - energy, RAM, and so on.
I think I'd favor a "personal allowance" model similar to income tax, where you get the first X units of energy tax free and then have to pay VAT, carbon taxes etc. on the rest of it.
> I think I'd favor a "personal allowance" model similar to income tax, where you get the first X units of energy tax free and then have to pay VAT, carbon taxes etc. on the rest of it.
I can see why this is tempting, but I think there's a better way to legislate with this, especially with that poster child.
I'm a landlord of a flat. I used to live in it before I left the UK. The EPC rating is D, so despite the double glazing it's still pretty cold in winter. I am now living in a fancy new-build in Berlin which, despite being 3 times the size of that flat, can be kept warm for 10 months of the year just by body heat and waste energy from the white goods — even with higher electricity costs in Germany, it costs less to be comfortable in this building in a T-shirt all year round (even while snow is falling outside), than to be wearing fleeces and sleeping with hot water bottles and still not be completely comfortable in that flat in the UK.
A few years back there was a proposal for legislation that would increase the requirements for all rental property to be at minimum C-rated by 2030, as I understand it this was dropped and the current minimum is F or something ridiculous like that. My agent's advice is to not do anything until the legislation is actually sorted, even though I'm happy to spend whatever to upgrade the place, because until you know what the legislation demands there's always a risk of doing the wrong work beforehand, having to rip it out and put something else in.
IMO, government should push for this kind of boost, as it has with other energy-saving and insulation-boosting measures.
My first rental after graduation was a Welsh solid stone wall construction; like the example you gave, I couldn't keep warm there even with the electric bar heater a meter from me.
The current minimum EPC rating is D. The legislation to raise it to C hasn't been dropped, they just haven't decided exactly what date it will take place. And it's stupid legislation because many old properties cannot be sensibly raised from D to C, and these are the properties (e.g. terraced housing) which are typically rented out. So, we have a housing crisis with too few properties available to rent and the legislation will force landlords to take rental property off the market. Madness.
There's a lot of not-joined-up thinking in the UK government. Has been for ages.
Like, the housing crisis in the UK, there's a lot of empty houses, they're just in places with no jobs, could encourage employers to go there, but HS2 mumble mumble. Could build more houses, but greenbelt, and existing homeowners like the house prices going up, and lots of builders were Polish and oh look Brexit.
Right now, winter fuel allowance is literally burning money because the houses are not good enough. This is also not sensible.
I remember there was a pressure group "insulate britain". Their aggressive tactics got them banned and arrested, and the idea was never heard from again. I sometimes wonder if that wasn't the intended outcome, a low-temperature conspiracy theory.
Thinking about who might benefit from it being a conspiracy, the only finger I can point at would be Russia? (Well, unless it's a long-term generational anger at the British Empire, which I have discovered is more of a thing than most Brits realise).
That would be a highly bureaucratic solution with significant overheads.
Would everyone pay extra tax per kWh or just AI computers? Tax it on the producer or consumer side?
How would you verify that a particular data center is "bad computation" and needs a different tax rate on its energy usage.
Should an AI data center from pharmaceuticals or biotech startup be taxed extra per kWh, even if the AI is purely used for medical research?
Just big AI datacenters. If this encourages people to run local AI, all the better.
> Should an AI data center from pharmaceuticals or biotech startup be taxed extra per kWh, even if the AI is purely used for medical research?
That's not a gotcha.. those are all policy choices. My personal preference is, yes, of course - medical research today is taxed just fine. If there's lobbying to specifically grant tax benefits to medical research, I can see an exception being carved.
You think multiple localised heat centres are more efficient than centralised managed heat centres. Why don't we all just have a coal-fired power station in our back garden?
The issue I have with your proposal is that it discloses too much metadata to tax authorities in order to enforce compliance. They'll have an almost perfect map of the legal compute in their jurisdiction. Access to compute should be free to all and not gated by taxes.
Tax on electricity is already a thing. That can be adjusted and even be made progressive. Extra for fossils and so on.
Some laptops clearly belong to the cheerful juniors celebrating their coding practices (git! npm! vim! Python!), and some are very political; once you filter those out, what remains are interesting examples of people expressing themselves.
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