Orkut was a massive hit in my college from about 2002 (? I think), till facebook arrived in 2008. Everything was in communities, similar to facebook groups, & personal profile pages were great too. You could even see who visited your profile page, so people used to control themselves from visiting their crush's profile too often. Obviously no smartphones then, so most of the time it was on computers only.

Communities were for favorite quotes, singers, feelings, persons, subjects etc.