There really is no other credible argument that they could give. Business must grow, if they don't they die.
It's predatory no doubt, and Google certainly can't be considered an honest broker. But this dichotomy is necessary in today's hysterical environment that social media has created.
Perhaps re-labeling major (and unprecedented) communication/organization platforms from "businesses" to something akin to "utilities"—or, more radically, "platform coops"—would quash such apologia.
It's predatory no doubt, and Google certainly can't be considered an honest broker. But this dichotomy is necessary in today's hysterical environment that social media has created.
It sucks.