I don't like Facebook, but I do give them credit for being very smart. They managed to lock a billion eye-balls on their platform and that doesn't happen automatically.

That's what makes this whole Libra thing so shocking. I just can't believe Facebook would be so naive to just shout "digital cross-border currency" and then expect everyone to cheer them on. Bitcoin has been around for years, and controversies surrounding it are well known. PayPal has been around for decades and everyone understands the potential of electronic payments.

The fact that Facebook did not expect this ambivalence / skepticism and address it upfront is a pretty surprising misstep.