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We Sold Pando (pando.com)
99 points by rmason on Oct 27, 2019 | hide | past | favorite | 47 comments


Pando failed as publication with last article from June and before that for a year or so all articles were written by Sarah so no money for journalists. It's not so much selling publication as selling web site with residual google traffic.

I am sad - I was subscriber at one time and attended a few events. Lots of good content a few years ago. Good journalism is expensive and Sarah failed to make finances at Pando viable. Now competition for subscriber dollars is intense with theinformation, business insider, digiday, etc and ad dollar will never support niche publication with no unique audience like Pando.


> Lots of good content a few years ago

I'd dispute that. I followed for a few months but the incessant valley navel gazing dried up my interest pretty quickly. It wasn't a great publisher in the great scheme of things even with Lacey's TechCrunch credentials. And to be honest I'd also stopped reading TechCrunch et-al back around 2012/13 even before she left. Maybe at the age of 52 I've outgrown this kind of tech "journalism".


"An acquisition is always a failure" — Pando, 2013

"An acquisition, or an aqui-hire, is always a failure. Either the founders failed to achieve their goal, or – far likelier – they failed to dream big enough. The proper ambition for a tech entrepreneur should be to join the ranks of the great tech companies, or, at least, to create a profitable, independent company beloved by employees, customers, and shareholders."

https://pando.com/2013/04/02/an-acquisition-is-always-a-fail...


Well, the tone of the Pando CEO’s sale announcement was almost of mourning.

While Lacy didn’t go so far as to talk about failure she does recognize, with regret, that she is no longer able to do her job effectively. I found the frankness very emotionally touching.


And what's wrong with failing? What's wrong with trying for years and years and then deciding not to pour your life into something? (It's not like she did it for three months and then decided to bail.)

I can't imagine selling was easy, but the wise course is not always easy.

(Note, you don't explicitly say that failing is bad in your comment, but that's the tone I took from it. If that wasn't what was intended, I proactively apologize.)


By a random columnist (Jake Lodwick) at Pando, not Sarah Lacy herself.


I didn't know what Pando was so I went to the about us page and saw this:

https://pando.com/2012/01/16/why-i-started-pandodaily/

"As a founder, I have a personal goal that's just as important and just as core to our culture: I do not want to sell this company. [....] So let me put it this way: Selling is not success to me. If I wind up selling, I've failed in some way. We didn't get as big as we should, we didn't execute on the opportunity or I didn't hire the right team and got too burned out."


Sarah Lacy made it quite clear in the post that her heart was not in the game anymore, and that she had become as cynical as other bygone journalists. She isn't selling for money, she's selling because she doesn't want to do the work anymore. You can call that failure, but I would call it resignation.


She listed not wanting to do it anymore as one of the three ways she could fail.


Jake Lodwick = Cofounder of Vimeo (acquired by IAC), first dev of CollegeHumor (acquired by IAC), and a serial investor.

https://www.crunchbase.com/person/jakob-lodwick


Sure, but their article was approved at the editorial level i.e. Lacey and/or Carr.


> It’s a place where I’ve been sexually harassed more times than I can remember. It’s a place where I’ve been lied about, where VCs have arm-twisted editors to fire me, where billionaires have threatened those doing business with me to cut all ties. It’s a place where I’ve had people turn on me again and again and again simply for doing my job. It’s a place I’ve been betrayed by people I trusted. It’s a place where one-time friends threatened my children because I wrote about things they did.

Wow. I hope she writes a memoir of her time as a journalist. We need to hear what she has to say because this is a side that I have not yet experienced, and hopefully never will.


You sound surprised the rich and powerful are buddies who gang up on anyone who threatens their position!?

Harvey Weinstein and the tricks with his money and network he pulled is a current good example of this. But, it's been going on forever in every sector(tech to entertainment to etc) yet sometimes karma comes around and bites them accordingly.


I agree with OP, surprised Silicon Valley has such people


I briefly tried following PandoDaily after Sara's public exit from Techcrunch, but it quickly got kinda... boring and pointless. Also, I recall there were way too many posts about themselves and their feuds and quarrels with people (It was years before Uber affair).


I'm sad to see them go.

I think Pando really demonstrates how hard it is to make money in contrarian journalism. Not just investigative journalism, which is expensive, but it shows us the danger of going to market with a contrary voice.

The real money is media made amplifying corporate press releases and telling people that what they believe is basically correct. I miss the days when alcoholic, misanthropic reporters were the mainstay of newsrooms. They may have been SOBs, but we still need them.

We all say that we like to have our assumptions challenged, and many actually do, but it seems too few are willing to actually pay for it.


In what way is Pando remotely contrarian


Pando failed cause it was a tad to much outrage spewing instead of more informative tone (though not like super outrage machines Buzzfeed or Breitbart)

Paul Carr was so incredibly negative it was just hard to read. There is a difference between being skeptical and calling out BS, and just being pure negativity 24/7.

This being said, its very hard do quality journalism and make money. I am glad they tried, there was some decent quality stuff.


> Thank you in particular to our amazing first amendment attorney, Roger Myers of Bryan Cave.

This is actually the most surprising tidbit to me. How in the world was Bryan Cave representing them without any conflicts of interest? They're huge!


For someone unfamiliar with Pando, what were their big scoops that brought such heat?


I wanted to check out BuySellAds but Ublock wouldn't let me.


Interesting parting shot: https://www.chairmanmom.com/about


So what happens when the time comes to call it quits on a "news website" business? How does the new owner drive traffic to a site when the articles are all old and out of date?

It's not like a web app of some kind that does a recurring business function (e.g. email subscriber management) so novelty doesn't matter, and new features are not needed every single day.


Haha, yeah, no shit she is quitting journalism. You come away from this article thinking they just sold the next Google, but as a simple look at the front page reveals, it's simply a failed media startup that was likely sold for no more than the domain name is worth.


I think most people were aware of Pando's failure going into this article... which I believe she assumed or didn't bother rehashing.


How much did it self for? Did investors make money? Strange that this wasn’t commented on.


If you sell your company to another company named BuySellAds, you can be pretty sure the investors didn’t make any money. it sounded like a firesale.


Don't they park domain names? I remember trying to buy a domain name and coming across that name a couple of times.


No, BuySellAds is an independant ad network. They focus on helping publishers sell campaigns direct to advertisers with their platform and own a few different brands like Carbon Ads.


Only reason I remember Pando was from the War Nerd moving to that site. Though they hid everything behind a paywall, so I didn't stay for long.


Same, I was introduced to War Nerds through them and it was before I was used to paying for journalism. I wouldn't have thought twice about it now.


I always thought of it as the Ames/War nerd thing; everything else attached to it was pretty worthless. I don't recall them ever breaking a story, or publishing anything of note and won't miss them at all, as long as Ames republishes his work somewhere else.


I remember cancelling my subscription when he moved on and getting a “No, seriously. Fuck you.” departure page.


Not the startup income pooling company for baseball players..


Never heard of Pando, wondering why I should care, if anyone could give brief insight into why it's significant?


It’s not significant, you’re not missing anything. Pando never really took off or did anything. It launched with a big boom because of the relationship with TC but never got any traction on its own.


Only thing significant I ever read from Pando was the Tor article:

https://pando.com/2014/07/16/tor-spooks/

A larger number of people than before learned it was mainly funded by U.S. government groups of the sort paranoids might worry about. They do it to help both our cops/spies and foreign dissidents in governments the U.S. targets. Then, other groups in U.S. government are opposed to it since it conceals the threats to us (Four Horsemen of the Infacalypse) or just them (i.e. whistleblowers). "Left hand, right hand" thing on top of Pando's drama-inducing presentation typical of media outlets.

Tor supporters' reactions to it were even more interesting than the article, though. It was quite a test of both their honesty and public relations.


It was a tech journalism outlet founded by Sarah Lacy, one of TechCrunch’s most well known reporters.


"wondering why I should care" is at least passively a toxic comment. At least take the time to click on the link before making a comment like that. Or just ignore the article.


It's an abrasive phrasing of a legitimate and, if you zoom out, apparently sincere question. "Toxic" is an overstatement.


The sentence works without asking "why I should care?":

"Never heard of Pando, wondering if anyone could give brief insight into why it's significant?"

Including the abrasive phrasing when it is not needed is toxic and not helpful for polite discourse.


Assuming bad faith is more damaging to discussion than dismissiveness. Your using the word "toxic" to describe the comment is more toxic than the comment itself.

Ed: if you had led off with

> The sentence works without asking "why I should care?"

then no one would be quibbling with you.


Seems better to read the source blog post than BI's clickbait aggregation of it: https://pando.com/2019/10/23/we-sold-pando/


It's not clickbait aggregation, it's a coherent summary of a long rant. At worst, it could be challenged as copyright infringement or plagiarism.


The link has been changed. Here is said coherent summary of the long rant: https://www.businessinsider.com/sarah-lacy-is-selling-pando-...


Ah who can forget Paul 'Genius Journalist' Carr that when the Snowden story was breaking was making fun of Ed and doing his best to downplay/bury the biggest story in years with an avalanche of bullshit. I also see that he wrote a book titled "Bringing nothing to the party: Confessions of a new media whore". That's one thing you got right, Paul.

Not surprising "pando" got sold to ad peddlers given the caliber of their editorial staff.


I read one of her books, it was bad.




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