I have a family member who has a modified Nissan truck, that is currently getting 9 mpg and driving him crazy because of it (it was a whopping 13 mpg stock). He's stupidly spending a fortune in gas. There is certainly going to be a huge market for electric trucks. I don't know if this is one of the winners, it's a super odd design choice so it's impossible to tell how the market will respond ahead of time, however some companies are going to win very big in the segment. I'm pulling for Tesla, they've placed a lot of early, risky bets trying to push passenger vehicles forward.