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>That is a strategy only available to... monopolies.

Wait. And this is 100% not meant to be snide, it's a real question.

Isn't that the actual strategy for tech startups? Work with investor capital long enough to get established and own the market by selling at negative margins, then increase the price once you own the market?



It is the ideal for any business, but it definitely is not for the consumer or the economy, and this is why governments enact anti-trust legislation. The government is supposed to enforce against monopolies, but unfortunately in the US government this has been undermined. Matt Stoller has a great book and e-newsletter about monopolies past and present vs. government.


I think most tech startups would aspire not to increase prices, but increase market share such that selling a high volume at the original price is enough to cover the investment and start to turn a profit.

Of course you might price your product less, but from a certain point of view it's less predatory than it is just fair market price. When you are a startup with no customers, your first customer is taking a chance on you. They have no idea what the quality of your product is. They have no idea if you're going to be around to support it in 6 months. All that uncertainty should be factored into the price. If you are a more established startup then the fair market price for the exact same product all other things held equal, should be higher.


It's not a new concept, either. It was something I learned about in introductory business courses: https://en.wikipedia.org/wiki/Loss_leader


There's a school of thought that because digital goods have no cost per additional unit created, that they will always tend towards being free in a free market. Hence, the only way to get people to pay for a digital good is to have a monopoly.


I think the difference might be in that startups often do not have their own dominant & profitable products that they can leverage to undercut the profit in complements.


Yes this this is a very common strategy, not only in tech but many businesses




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