It matters because letting impatient people get rid of social conventions placing boundaries on their access to others' time is a dangerous thing to do, doubly so when the pretext for doing so is dumping responsibility for creating deliverables on small subsets of an org, which they will never be able to escape once the expectation is established.
The thing about synchronous is that the important people who refuse to read anything all have to sit in a chair and fidget at the same time to get the answers they want. There is no fiction that I will produce an artifact allowing me to disseminate information 1-to-M, and each important person enforces with the others that they can't interrogate me out-of-band and skip the meeting. There's only collective benefit if the document author can tell people "fuck you, read the memo." Otherwise, you're just spending hours putting up a sign-post for lazy people to bother you.
It matters because letting impatient people get rid of social conventions placing boundaries on their access to others' time is a dangerous thing to do, doubly so when the pretext for doing so is dumping responsibility for creating deliverables on small subsets of an org, which they will never be able to escape once the expectation is established.
The thing about synchronous is that the important people who refuse to read anything all have to sit in a chair and fidget at the same time to get the answers they want. There is no fiction that I will produce an artifact allowing me to disseminate information 1-to-M, and each important person enforces with the others that they can't interrogate me out-of-band and skip the meeting. There's only collective benefit if the document author can tell people "fuck you, read the memo." Otherwise, you're just spending hours putting up a sign-post for lazy people to bother you.