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Get ready for a new economic era (mckinseydigital.com)
3 points by schrototo on April 10, 2011 | hide | past | favorite | 1 comment


Tee Vee "helped to create entirely new products that could never have been sold without TV. "

I'm not sure I buy that. Isn't the accepted wisdom about advertising kind of opposite that? I mean, as an adult residing in the USA, you're not supposed to believe too much that advertising tells you, maybe not anything more than the address of a business or that some particular business sells some particular brand of product.




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