Really great question! Two things: 1. We have found doctors to actually want to try to do the right thing for patients in this space. Oftentimes they are seeing people who have tried 10+ SSRIs and experienced mental health conditions for decades. These patients are suffering immensely and doctors want to help 2. Our software also helps streamline administrative tasks for doctors, such as scheduling, dealing with insurance, etc. So there is a financial/time-saving benefit for them as well