Yes, they need some actionable information. I remember seeing my first one as 15 year old Canadian on vacation. My first thought was good thing I'm in Hawaii. My second thought was I can't do anything with this vague information.

It was some green slime you put in your bike tires to prevent puncture leaks. I had never seen that before. I bought it and took it home with me, skillfully avoiding California so it didn't become carcinogenic.