Is the premise here that beyond beef et al. are trying to trick customers into thinking they are buying regular beef? A moment's thought reveals that to be utterly absurd. Their business model is entirely dependent on people buying their product specifically because it is plant-based. Seems like old-fashioned protection of a favored industry.
I let google autocomplete "Beyond" and found "Beyond Bread." Without looking, and without previous brand recognition, tell me what "beyond" bread means.
If you look at an actual beyond beef package, you'll see that they say "plant-based" in huge letters on the front. Again, it's integral to their product's market niche that it (a) can be substituted for beef and (b) is not made from animal products. The idea that they're trying to trick anyone here is absurd. If customers believed beyond was actually beef, they would go out of business within a year.
