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Omg. What a crazy article.

20% daily retention? Daily usage?

If I have an app on my phone that I open once a quarter and it delivers me a ton of value => I will happily pay for it monthly.

The travel planning does not provide such value at least to me. I’m already spending a ton of money on hotels, planes and transport as well as I do my research before the trip. Somewhere along this journey and from this money I spend on hotels and stuff there should be this service to help you plan your trip.

Update: i remember maps.me had this in their model - they wanted to sell you guides on the platform that you can then go through with GPS. Nice idea, but it had to be subscription so that user could explore these options as he prefers, not after buying the guide…



I cannot imagine airbnb having a 20% daily retention, yet they seem to be doing fine.




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