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Hi, would you know if there are any good explanations on whether Google searches (or in general the search strategy) say, creates a general search result for any given query, which is then tweaked with customizations specific to individuals / locations / languages? I.e. they've "saved" the basic search output in advance so that core doesn't have to be run each time, and only adjust around the edges specific to a user?

Or is that not how it's done, and each search, for a given person, follows the same process?

I've always been curious about that.



There's a lot of information on how Google Search Works on our site by that name here: https://www.google.com/search/howsearchworks/

While there's some very short caching of results, to my understanding, there's generally still going to be a lot of hitting the index because there's just a lot of new information coming in all the time. We can't somehow store a set of results for say "cars" and figure it's going to be the same info from one minute to the next.

And results don't really have a lot of personalization for individuals. When you see differences, it's usually due to language and location.




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