Organizations that are trying to do something disreputable or shameful (or just something that could be construed that way by a nontrivial portion of the population) often come up with sweet little lies about their motives that help their employees sleep better at night.
It's not about making money by serving ads, it's about "organizing the world's data". It's not about winning defense contracts to put military hardware into space, it's about "colonizing mars to save humanity". It's not about printing money by getting poor people to sign up for 50,000% APR payday loans, it's about "providing liquidity to undeserved communities". Etc.
It's not about making money by serving ads, it's about "organizing the world's data". It's not about winning defense contracts to put military hardware into space, it's about "colonizing mars to save humanity". It's not about printing money by getting poor people to sign up for 50,000% APR payday loans, it's about "providing liquidity to undeserved communities". Etc.