Thanks a lot for writing this up and for the words of encouragement. Happy to hear you like the show.
I've done a few cross-posted episodes. That wasn't the goal of those episodes but some of the episodes are with folks who either have their own podcast or are part of a group podcast. For example, the changelog episode https://runninginproduction.com/podcast/63-changelog-is-a-ne.... There's a number of others.
I don't spend too long while editing. About 60-90 minutes of editing per episode when the episode in itself is about that long. I basically edit at 2x speed and quickly chop out the filler words. Any audio processing like cleaning up noise or basic EQ work is a few minutes. The 5-6 hours is the full end to end time from having an empty folder and no guest to a finished mp3 that's ready to be published.
The intro and outro were recorded years ago with different audio settings (it's way too muffled and bass'y compared to any of the last dozens of episodes). I just pad them onto the beginning and end of each episode. They were scripted because I personally don't like long intros so I was trying to get the core essence of the show out in the least amount of time possible. I will re-record them if I pick the show back up, thanks.
Definitely going to work on the titles, at least as a homework assignment make new titles for a bunch of the previous episodes even if I don't publish them. I tried to limit each one to 70 chars or less and out of respect for the guest also wanted to include their product's name in the title.
A living would be pushing it but if you work 40-50 hours a week (which I do), dedicating nearly a full day to it is a big investment. To outsource everything properly (an editor who knows enough about the tech to pick what stays in and human vetted transcripts) would be like $300-400 per episode. That's not counting someone to go through the episodes and make clips to help promote them, that would easily be another $150-250. At 1 episode per week, even without clips that'll be ~$1,500 a month.
Getting sponsors is also tricky because it's not profitable for someone to spend $300 or even $150 per episode for an ad slot when only a few hundred people listen to it. The sponsors will only be happy if they make a return on their investment and that will require having a lot more views.
You are right though, there's a lot of ancillary benefits of having the show. That's partly why I kept going for as long as I did but I noticed that my course sales didn't really change too much during or after the podcast so I'm not sure it helped get the word out on them. When I look at all of that, I think to myself that it's a failure because it didn't move the needle. The conversations were great and I value them a lot which is priceless. Although, a lot of people won't admit that money does matter. It's not my primary concern or motivation for the show but money is necessary to continue doing what you like so you can afford to continue doing it.
I've done a few cross-posted episodes. That wasn't the goal of those episodes but some of the episodes are with folks who either have their own podcast or are part of a group podcast. For example, the changelog episode https://runninginproduction.com/podcast/63-changelog-is-a-ne.... There's a number of others.
I don't spend too long while editing. About 60-90 minutes of editing per episode when the episode in itself is about that long. I basically edit at 2x speed and quickly chop out the filler words. Any audio processing like cleaning up noise or basic EQ work is a few minutes. The 5-6 hours is the full end to end time from having an empty folder and no guest to a finished mp3 that's ready to be published.
The intro and outro were recorded years ago with different audio settings (it's way too muffled and bass'y compared to any of the last dozens of episodes). I just pad them onto the beginning and end of each episode. They were scripted because I personally don't like long intros so I was trying to get the core essence of the show out in the least amount of time possible. I will re-record them if I pick the show back up, thanks.
Definitely going to work on the titles, at least as a homework assignment make new titles for a bunch of the previous episodes even if I don't publish them. I tried to limit each one to 70 chars or less and out of respect for the guest also wanted to include their product's name in the title.
A living would be pushing it but if you work 40-50 hours a week (which I do), dedicating nearly a full day to it is a big investment. To outsource everything properly (an editor who knows enough about the tech to pick what stays in and human vetted transcripts) would be like $300-400 per episode. That's not counting someone to go through the episodes and make clips to help promote them, that would easily be another $150-250. At 1 episode per week, even without clips that'll be ~$1,500 a month.
Getting sponsors is also tricky because it's not profitable for someone to spend $300 or even $150 per episode for an ad slot when only a few hundred people listen to it. The sponsors will only be happy if they make a return on their investment and that will require having a lot more views.
You are right though, there's a lot of ancillary benefits of having the show. That's partly why I kept going for as long as I did but I noticed that my course sales didn't really change too much during or after the podcast so I'm not sure it helped get the word out on them. When I look at all of that, I think to myself that it's a failure because it didn't move the needle. The conversations were great and I value them a lot which is priceless. Although, a lot of people won't admit that money does matter. It's not my primary concern or motivation for the show but money is necessary to continue doing what you like so you can afford to continue doing it.