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I was _very_ sceptical of Netflix (the streaming incarnation, not ye olde postal DVD thingy); I didn't think the economics could be made to work, or that everyone would buy an AppleTV or similar to use it (I very much wasn't counting on smarttvs...)


Realistically much of the success of Netflix is thanks to a partnership with Microsoft and the Xbox 360.

They didn't have to worry about a set-top box + I believe MS helped them serve content from XBL servers.




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