It's FOSS, mature, and actively used for book layouts by others. It comes up in searches for "free InDesign alternative" and "foss book layout" (it's mentioned in every search result that I viewed [not many]).
I mean, perhaps it didn't fit the story that showed the blog post to be used to trail the book, but I'd have thought it would be mentioned.
He also states the Hammer and Nail situation. If your only tool is a hammer, every problem becomes a nail. I get the impression he wanted to use something he knew instead of spending time learning something new.
Do you have experience with it yourself? I haven't tried it for several years, but it was not at all usable last time I did.
For a project like this, I think it's a good choice to go with something more declarative over a WYSIWYG tool. Latex would have been a very good choice, but only if you already happen to know it or have an interest in learning.
It's FOSS, mature, and actively used for book layouts by others. It comes up in searches for "free InDesign alternative" and "foss book layout" (it's mentioned in every search result that I viewed [not many]).
I mean, perhaps it didn't fit the story that showed the blog post to be used to trail the book, but I'd have thought it would be mentioned.