1. Yeah I stick primarily to hospitality and consumer companies (B2C and B2B2C) with a large amount of tech debt; because they're so mired in keeping their current systems alive, they don't have time to innovate, so thats where I come in.
2. Word of mouth primarily. When they look at what I cost them vs. what the big consultancies – or even the midsize 'innovation consultancies' like Frog or IDEO cost, it's a no-brainer. I just blend basic financial rigor with a bit of visionary thinking and competitive research, and set my clients up for the win when they go ask for permission to go from idea to prototype to MVP to pilot.
2. Word of mouth primarily. When they look at what I cost them vs. what the big consultancies – or even the midsize 'innovation consultancies' like Frog or IDEO cost, it's a no-brainer. I just blend basic financial rigor with a bit of visionary thinking and competitive research, and set my clients up for the win when they go ask for permission to go from idea to prototype to MVP to pilot.