We've had spam for a long time. Much of it used to be farmed out to low cost countries where people would summarize or aggregate data and present it in the most aggressively monetized way possible. AI spam will be better. I personally don't mind reading AI generated content. I prefer GPT over stack overflow written by humans for 95% of what I need help with. I also don't think it'll lead to more spam, as it probably wasn't supply constrained anyway. The demand for spam is pretty inelastic, meaning that as the supply shifts, it'll just lower the price and not impact quantity demanded much. It'll be better spam and the advertisers will have to pay less for it. Spammer margins will also likely go down as there is a lot more competition from the tooling.