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It means that users feel there is enough diversity of relevant content that they will find a result that gives them either the information, or the entertainment, they are seeking.

Some people (probably in particular older people) see the internet as the sum of everything (eg: Reddit + Facebook + TikTok + etc). Other people, I think, have less of a concept of the internet as a mass data collective and see it as more silo'd. And within those silos they feel that certain ones will have results/content that is more inline with their viewpoints, desired results, etc. So the result is we see some of these social media sites like Tiktok becoming very much a micro-internet to these users, and they specifically DON'T want google-style results that reflect the internet at large (and they don't want to use search modifiers to say only search tiktok.com).

In some ways we may be trending back towards the days of AOL/Prodigy/Compuserve/The Well, where you virtually hang out with "your people", and content that doesn't exist within your group basically doesn't exist at all.



> In some ways we may be trending back towards the days of AOL/Prodigy/Compuserve/The Well, where you virtually hang out with "your people", and content that doesn't exist within your group basically doesn't exist at all.

TIL




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