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As with anything Android, it comes down to market share and variance. I doubt there’s an exclusivity agreement.

Samsung has really great products. How many people are buying that instead of an iPad? So many of my Android using friends will have an iPad.

Google let Android on tablets languish for years and the result is they’re such a small part of the marketplace that very few app developers can justify the return on investment.

And then even from those few Android tablets, how many have a good pen outside of Samsung?

It’s a niche of a niche of a niche to target



Samsung's global tablet market share is still huge even if lagging apple. 23.1 vs 35.4 as of Q1 2023.

People are buying android tablets and there are lots of downloads for the apps that do exist on Android.

"Market Share" would be a silly reason not to expand. The market is evidently there. The only valid reasons are not having the capital to expand or having too small a team. Neither of which really apply to Procreate. Even procreate don't give the market share excuse when asked. It's not a valid one.


Out of curiosity, where are you getting those numbers? I'm seeing over 40-55% for iPad in all my links, which is quite significant. I'm not talking about single quarter shipments

People are buying android tablets. I'm not arguing that. But what percent of that tablet market has a pen they can target, and has consistent hardware support for everything else like graphics APIs?

Having done mobile dev, even across Samsung devices you have high variance in Vulkan support and bugs for example. Deploying even Unreal Engine or Unity games can be a minefield of compatibility testing.

It's lots of little and big things IMHO that often make it a difficult ROI to swallow.


Their numbers seem to come from here (or wherever this site gets its numbers): https://www.statista.com/statistics/276635/market-share-held...

However, those numbers are not about deployed market share but about market share of shipments. Related numbers, certainly, but not the same.


Android tablet users are poor and don't buy apps.




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