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I think the need for a special presentation for yearly iterative updates to a phone and watch is pretty minimal these days. Just put out a press release


apple can't do that, they are kinda like a fashion brand


funny how first ever 3nm cpu, ray tracing and console grade games on smartphone, titanium case and state of the art new camera crammed in thinnest case found no excitement on tech forum, but physically inferior usb-c that causing all kinds of hardware problems considered worthy. Well, now you can swap iphones as often as android due to broken connector. Or buy apple care and off warranty repairs from Apple. Another hundred millions for Apple, thanks EU!


Shouldn't be so surprising, just as many people (hopefully much less) are arbitrarily consooming product as are pragmatic—especially in a severely lame economic environment—when it comes to the value something brings into their life, and usb-c to any pragmatic person was probably the most relevant inconvenience to getting the most value they can out of their device.

I've never owned an iPhone, and mainly think of the phone I do have as at best a minor addition to my life, but put a battery-efficient modem in my mac and I'll be all over that, because it lets me keep my phone off almost all the time.

Aside from that though, it's always neat to see incremental innovation anyway, but it would all be superfluous to me even if I was in the iPhone game.


i had a perfectly good Air 3 essentially die on me because the lightning port wore down and the hassle of getting it fixed was outweighed by getting a 5 with USB-C. same thing with my Mini 2 before that. touchwood, all of my USB-C devices have lasted perfectly well (including a Switch that is older than the Air 3). USB-C also puts a lot more of the stress on the cable, which is much easier and cheaper to replace, and (as pointed out in the event) the switch means you can use one connector for a wide variety of devices. i've long owned Apple devices (certainly iPads) and i'm only annoyed they took this long.


You cannot deny the press hype that is created by this event.

It's like coke: "Why advertise Coke? Everyone drinks it."




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