If I ever run a successful business, I’m definitely going to have a “no posting about the business on social media” rule to avoid situations like this! I’m not sure who’s in the right or not, but reading through the tweets (almost) everyone involved ends up coming across as somewhat childish, which seems like a total lose-lose.
On one hand, the rule is good, on the other a loss for everyone else who enjoys influential figures demonstrating how petty and childish they are behind the layers of image crafting.
Right, it seems like with celebrities no press is bad press (with a couple exceptions) and Twitter feuds and drama bring more interest. But doing it on behalf of a company can only look bad.
The obvious example is Musk who regularly makes himself look like an idiot, though I think the kind of whiny defensive posts mentioned in this article look way worse.
Somewhat surprisingly, I think Yan LeCunn does a decent job of posting fairly aggressive tweets but not looking like a whiner, crazy or someone shouting pointlessly into the void.
