It was a whole bundle of things all at the same time but probably started with G+ and "The Social Wars". That was all happening when I first got there, but it set internal crap on a bad path, plenty of bad feelings as the whole organization was pivoted onto that, but it all basically fizzled out and failed.

And then a couple years later, yeah, it was Ruth & Alphabet. And that's when it got progressively stupider and stupider.

When I started it was like 25k engineers, and while it was big I still felt there was a very cool internal thing going on there. And I'm a pretty cynical person.