I built the industry first version of that product :)
Fun way to screw with Google is to pick the worst answer (haven't seen any of the products, worse impression of the brand, etc).
Advertisers are starting to try to measure advertising effectiveness (did the user actually see our ad and like our product) instead of easily game-able metrics (impressions, time on screen, click through).
However, we found that poor ad experiences would result in poor metrics. Advertisers really don't like it when they spend millions of dollars in advertising to get a report that says "your target demographic is less likely to consider your product now after seeing your ads".
Fun way to screw with Google is to pick the worst answer (haven't seen any of the products, worse impression of the brand, etc).
Advertisers are starting to try to measure advertising effectiveness (did the user actually see our ad and like our product) instead of easily game-able metrics (impressions, time on screen, click through).
However, we found that poor ad experiences would result in poor metrics. Advertisers really don't like it when they spend millions of dollars in advertising to get a report that says "your target demographic is less likely to consider your product now after seeing your ads".