> Our hope is that if we develop a good attribution solution, it will offer a real alternative to more objectionable practices like tracking.
There is no negotiating with the advertising industry. No system will stop them from acting unethically to gain an edge.
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My idea for such a system: random GUID added to each ad. Browser plugin collects GUIDs. Client protects itself with random GUIDs removed and new random GUIDs added. Client sends GUIDs to a Collector they choose. Collectors run client GUIDs against Advertisers lists (bloom filters). Advertisers pay Collectors, and Collectors give to orgs.
Edit: replace GUIDs with 6 random bytes, so the existence of an id is not proof of it's being viewed. it needs to be plausible that the client added an id randomly, and that's not the case with a GUID.
There is no negotiating with the advertising industry. No system will stop them from acting unethically to gain an edge.
--
My idea for such a system: random GUID added to each ad. Browser plugin collects GUIDs. Client protects itself with random GUIDs removed and new random GUIDs added. Client sends GUIDs to a Collector they choose. Collectors run client GUIDs against Advertisers lists (bloom filters). Advertisers pay Collectors, and Collectors give to orgs.
Edit: replace GUIDs with 6 random bytes, so the existence of an id is not proof of it's being viewed. it needs to be plausible that the client added an id randomly, and that's not the case with a GUID.