1. Who would you ideally like to sell it to? I know you said designers, but the question is - are you selling it directly to them, or to companies that employ designers or a design team? Selling it directly versus through an employer is different economics.
2. If you were buying the software as an end user, what would YOU consider fair value for it? Are you going to be putting in lots of time to continue developing the software, or is this a side hustle, or just a "hey buy this tool and you'll like it, it does XYZ really well and that's it, but I can't continue to build it myself" sort of thing? Ask yourself that, and price accordingly to make sure that this is a worthwhile venture for you.
3. What's the market for similar competing products? What do they sell for? If they are SAAS or subscription based, what is the lifetime value for a given user or customer? Do they rent the SAAS for a month (or for a specific task) and then unsubscribe? Or is this a tool to boost a designer's daily output that will simply integrate into their workflow? If so, see if you can understand HOW it boosts a workflow in terms of pure output, and then work backwards. If your product saves a designer 1 hour of time each day, and they use it each day, that should be a good indicator of where to start.
4. Are you competing against free software?
These have probably been echoed verbatim but just my $0.02.
1. Who would you ideally like to sell it to? I know you said designers, but the question is - are you selling it directly to them, or to companies that employ designers or a design team? Selling it directly versus through an employer is different economics.
2. If you were buying the software as an end user, what would YOU consider fair value for it? Are you going to be putting in lots of time to continue developing the software, or is this a side hustle, or just a "hey buy this tool and you'll like it, it does XYZ really well and that's it, but I can't continue to build it myself" sort of thing? Ask yourself that, and price accordingly to make sure that this is a worthwhile venture for you.
3. What's the market for similar competing products? What do they sell for? If they are SAAS or subscription based, what is the lifetime value for a given user or customer? Do they rent the SAAS for a month (or for a specific task) and then unsubscribe? Or is this a tool to boost a designer's daily output that will simply integrate into their workflow? If so, see if you can understand HOW it boosts a workflow in terms of pure output, and then work backwards. If your product saves a designer 1 hour of time each day, and they use it each day, that should be a good indicator of where to start.
4. Are you competing against free software?
These have probably been echoed verbatim but just my $0.02.