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> You generally don't want to act on customer feedback directly.

Obviously not literally. What they want hasn't been invented yet, which means the words to accurately describe what they want also haven't been invented yet. But ultimately you do want to act on what they really, truly are trying to tell you. Indeed, figuring them out is a hard job all on its own.

> is a full time job.

Sure. That's the tradeoff. You can spend most of your time figuring them out, and then the small few remaining units of time you have for development will be on point. Or you can play telephone and have all kinds of time for development, but will more often than not go down the wrong path.

It's not really clear which is more productive at the end of the day. But we do know that Agile (of the Manifesto kind) pushes the former, while Agile (of the fake kind) pushes the latter. People seem to hate fake Agile more than they hate Manifesto Agile, so that does suggest that not playing telephone is more productive.

But, still, data?



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