The regulation would apply to the UK. UK brands and goods sold in the UK, by established/registered companies the UK.
Not possible to sell any retail goods of the sorts w/o a registration in the UK, so stopping them advertising won't be hard.
I don't think US administration would be able to do anything, much like GDPR.
What about Mr Beast video sponsored by McDonalds (for the sake of specificity, a new McMuffin available in every country on earth)?
> I don't think US administration would be able to do anything, much like GDPR.
We live in a different world to the mid-late 2010s. For better or worse, I'm fairly confident Musk and Zuckerberg will have input on US trade policy on these issues.
McDonalds is likely to be responsible for the contents in that regard I'd presume (esp since they do own the trademark). This is what I meant by corporations registered in the UK.
In a similar vein gambling content targeted at kids would have a similar approach.
Keep in mind the businesses still need to be able to sell in the UK.
> For better or worse, I'm fairly confident Musk and Zuckerberg will have input on US trade policy on these issues.
Input, yes.
May even be able to get the US to threaten a trade war or to leave NATO if they can't rake in the advertising dollars.
But I think the former would be seen as Trump being Trump and the latter as a bluff, and in both cases it would be reason to more permanently disentangle the UK economy from the US economy and defence relationship than to dry away the crocodile tears of multibillonaires.
The US has more leverage over the UK then perhaps any other country. Largely because of the shared political culture.
They could throw hand grenades into British politics by declassifying embarrassing events involving British soldiers in Iraq, investigating tax issues with labour party donors (many of whom conduct business in the US) or recognising Northern Ireland as part of the Republic of Ireland.
Attacking the British economy would be a political mistake, because a well advised politician would use it as a scapegoat for any economic problem in the UK. Similar with defence - e.g the withdrawal of intelligence cooperation could allow a terrorist attack to be blamed on Trump rather than MI5/MI6 funding stress.
Seems plausible, though I still think the US threatening to do that, let alone actually doing that, is more likely to cause a separation between the US and UK than to be taken seriously (in the sense of getting the UK to change course).
The UK did just go through having Boris Johnson as Prime Minister, after all, who spent his time in office demonstrating that being completely shameless is a viable solution to almost all blackmail — he only fell when there were photos of him partying in the same period he was on TV telling people they couldn't do that or visit dying relatives because COVID lockdown, everything else wrong was basically ignored.
I don't think US administration would be able to do anything, much like GDPR.