Facebook the app/website is already dead, as only boomers and people like me (not yet boomers but not young, either) are now its only remaining users, while IG is going into the same realm of irrelevance, mostly because millennials (its main audience) have spiritually become boomers-like themselves.
As such, Meta is throwing everything at the wall hoping that something, anything, will stick.
You mean it’s a social network that advertises exclusively to people in their prime spending years?
Sounds like a roaring success to me. Looking at their financials, I’m right about that: https://valustox.com/META.
Our culture is obsessed with youth. But economically the young are not a great demographic to have frequenting your site:
- fashions change quickly
- they can be demanding
- they have no money
Contrast to a 40-60 y.o. with a net worth 100-1000x what it was when they were 19, and who are set in their ways, and one of those ways is to go on Facebook every day.
I guess OP means that they are culturally dead. They will never again have the zeitgeist. TikTok has completely dominated in that regard. That doesn't mean it's not a good business.
The real kicker is if there's any sense of 'app loyalty' as people age do they move on to older social media, or do they stay with the one from their youth?
Certainly I and my 'cohort' went from myspace to facebook, and then everyone's parents got on facebook, so we went to snapchat and instagram and pretty much stayed on instagram.
I suspect the TikTokers will stay on TikTok and either a new app will emerge or TikTok will just completely clean up as the user bases of the the other apps 'age-out'.
The real USP for tiktok was being video-first and it's another level of addictive, targeted content, which is super easy to consume. I probably bet on video-first winning and therefore TikTok.
VR is not going to take off with current tech.
There's no new medium to exploit, we roughly went from text -> images -> video as people's mobile data plans and phones got faster and more powerful.
Yes, it’s in its BlackBerry 2005-2006 moment (optimistically), more like its 2008 moment (realistically). There was still lots of money coming in for both BB and Nokia around 2005-2006, too much money, for that matter, which eventually made them collapse.
Ask yourself this, who do you see still using Facebook (the app) in 5-10 years’ time?
But, then again, lots of people here which have a direct stake in Meta, either through owning shares or through direct employment (the same discussion applies to whenever other big US tech companies are discussed in here), so there’s no use debating.
As per the focus on youth thing, which you’re correct about, how do you expect Meta to pitch to potentially future 20-something employees in, let’s say, 5 years’ time? “Come work for us cause we’ve got the boomers’ market cornered?”. That won’t work, and, at best, it will attract only people chasing the big comps, which doesn’t help at all with innovation.
Granted, they still have “AI” in order to attract future worthwhile and non-mercenary talent, plus bringing in future revenues that are supposed to replace Facebook the app eventual demise, but imo that’s still an open bet at this point.
Look, every company goes through a lifecycle; tech companies go through them faster.
But I’m in my mid 30’s and will probably use Facebook (very casually) for life.
I’ve bought multiple products from their ads; they’ve got my profile zero’ed in, and that suits me perfectly.
Every week I go on it for 5 minutes, see my friends’ baby pictures and a handful of products that are perfect for me. That’s much better than most sites.
As to recruiting 20-somethings, I’m not convinced that’s crucial to any established business, and even if it were - there are tons of boring businesses that hire smart 20-somethings every day.
That's the thing, your "friends’ baby pictures" still being posted to FB is an US insularity thing, we used to do the same here in Eastern Europe until, I can't tell, 5 to 7 years ago but at some point that sharing of family photos on FB has just stopped.
As with other things internet related (see WhatsApp about 7-8 years ago, TikTok now), the US still seems to live in the past and isn't up to date with the newest stuff. As per WhatsApp, Facebook (the company) was lucky enough to be able to buy it back in the day (and, even then, lots of US users on this forum had never heard of it, which goes to show that insularity that I've mentioned), but with TikTok they don't have that option available for them anymore.
It has been mentioned here in the past several times, but many US-based people on this forum should take a step back, look at the outside world, and realise that, in many respects, they've been out-manoeuvred by said outside world when it comes to the internet. And I'm not talking about places like China, which is head and shoulders above the US when it comes to all things digital, but I'd be willing to bet that nowadays many people in Subsaharan Africa (several orders of magnitude poorer than the US) carry out more of their day to day tasks via their mobile phones and the internet compared to the people in the US.
What big US tech companies got going for them is a captive market (I don't think that the powers that be in DC will let any new TikTok-like non-American company to happen again) and, more importantly, lots and lots of money, both in their coffers/investors' pockets and, just as important, in their clients' pockets. But they don't have the edge anymore when it comes to innovation and to being relevant to people's lives (again, outside the US and some related markets).
I think you're letting your weird anti-Americanism colour (color?) your thoughts.
For instance:
- I'm not American
- Americans don't need Whatsapp because almost all of them have enough money to just buy iPhones
- Africans indeed do perform many tasks on their phones now, a phenomenon called leapfrogging. It's a big boon for them. I don't really get why you think that is better than the setup in the USA though. Africans are looking up agricultural market prices and paying one another by text; Americans have a totally different technological setup and get a far more efficient solution with futures markets for farmers and Costco / Walmart for consumers.
- America has new tech inventions and new big internet businesses coming out of its ears; not sure how you think they've fallen behind somehow.
- None of this is pertinent to Meta's long-term success; you can build a trillion-dollar business that will last for decades to come just based on American baby boomers bragging about their grandkids
As such, Meta is throwing everything at the wall hoping that something, anything, will stick.