Well, 29K subscribers is quite alright considering that they are not doing any ads. So their marketing is largely word of mouth as I understand it.
Of course, they are not going to grow to the level of FANG with this approach but do they have to?
I am a very happy Kagi subscriber myself. And I loathe when I have to wade through SEO spam sites on the few occasions where I have to use Google, Bing, etc. due to being on someone else's computer.
Why would anyone want to demonstrate that?
Why would any small player feel the need to grow to FANG level at all?
They run a profitable company that is supported by fees paid by clients. Just this alone is the proof it works. And is far, far away from the speculative nature of stock market and FANG.
Almost every business in the world outside of Silicon Valley is a niche business. And these are still brands that every one of us are familiar with, employing thousands and making healthy profits.
Of course, they are not going to grow to the level of FANG with this approach but do they have to?
I am a very happy Kagi subscriber myself. And I loathe when I have to wade through SEO spam sites on the few occasions where I have to use Google, Bing, etc. due to being on someone else's computer.