That totally makes sense. If we are estimating your purchasing power at 1/4x mine (I'm located in California and make decent money but not tech industry type money) I can see paying 40$ for the unlimited tier being much more of a consideration.
What does keep me paying personally though are three things:
1. I use search constantly for my job (and personal life) and Kagi makes me much more efficient compared to Google for both. I could easily filter out most ads for free with other tools - the ad free nature of Kagi is more of a plus on top personally than a main selling point.
2. While I generally avoid subscriptions 10$ per month is very little spread over days worked in a month. I comparatively probably spend much more for other things that benefit my job and personal life and bet you do too (better laptop - more reliable internet - etc etc). Even at 40$ a month (given your example) I would imagine it's a net benefit in terms of time savings per hour vs salary earned.
3. They are very transparent about new features and bugs fixed and blog updates and also are adding new features at a very impressive pace. There are lots of little things added that improve the experience and I don't see them buying into trends just for hype - everything's seems highly useful.
I also mostly drink loose leaf tea at home which can be either a hell of a lot cheaper than a daily coffee shop visit in either of our countries (mid tier tea in bulk) or a hell of a lot more expensive (fancy tea bought from smaller vendors). If I am ever going through a financial down period I can easily see myself choosing to go exclusively with the cheap bulk tea and keeping Kagi - total cost per work day for both would less than 50 cents USD / day.
Yes I think that's a good estimate, especially compared to California which is already high on the wage level even by US standards.
I think it's also that for me search isn't a huge deal. I probably could easily get away with the $5 plan, I don't think I do 300 searches a month.
Even when I have computer issues I try to figure them out and searching is more of a last-resort. My goal is to have a deep understanding of how things work. And that pays off too, I have kinda a reputation at work "If you can't figure it out, talk to him".
But yes it's nothing compared to what I spend on hardware and other software (I donate to some FOSS projects I use a lot, like KDE).
However in terms of services I'm very very focused on self-hosting, hence SearXNG appealed to me a lot more than Kagi. Not even because of the cost, but because of the above: I like to deeply understand and be able to control the tech I work with.
Maybe I will use kagi some day, but for now I'm happy with what I have. But yeah the cost for me would be a bigger factor in that decision.
And in terms of coffee: I brew it at home too of course. But for us at work it's not just about the coffee, it's a social moment. Every morning there's a message going around: "We're just going down to our friends" by which they mean the girls in the coffee shop across the road. We then sit outside for 20 minutes taking a cofee and some of us smoking one. It's nice and not as forced as like a "standup" talk.
What does keep me paying personally though are three things:
1. I use search constantly for my job (and personal life) and Kagi makes me much more efficient compared to Google for both. I could easily filter out most ads for free with other tools - the ad free nature of Kagi is more of a plus on top personally than a main selling point.
2. While I generally avoid subscriptions 10$ per month is very little spread over days worked in a month. I comparatively probably spend much more for other things that benefit my job and personal life and bet you do too (better laptop - more reliable internet - etc etc). Even at 40$ a month (given your example) I would imagine it's a net benefit in terms of time savings per hour vs salary earned.
3. They are very transparent about new features and bugs fixed and blog updates and also are adding new features at a very impressive pace. There are lots of little things added that improve the experience and I don't see them buying into trends just for hype - everything's seems highly useful.
I also mostly drink loose leaf tea at home which can be either a hell of a lot cheaper than a daily coffee shop visit in either of our countries (mid tier tea in bulk) or a hell of a lot more expensive (fancy tea bought from smaller vendors). If I am ever going through a financial down period I can easily see myself choosing to go exclusively with the cheap bulk tea and keeping Kagi - total cost per work day for both would less than 50 cents USD / day.