"Beliefs"? Classic binary "if you're not with us, you're against us" thinking. Believe it or not, a lot of people didn't really give a hoot about either side of the culture wars squabbling and just went with the flow.
The public went against the flow at the voting booths in 2024: "Big voter turnout this year benefited Republicans, contradicting conventional political wisdom" (https://apnews.com/article/election-2024-voter-turnout-repub...). Didn't work out too well, did it?