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I think Nintendo figured this out years ago. Their games are not graphically cutting-edge, but they still sell like crazy.


nintendo has distilled their own flavor of "disney magic". their flagship games are polished beyond belief, the art direction is a careful choice. they hit the borderlands bullseye over and over - not particularly cutting edge to a gfx professional but unique, cohesive, and beloved.


A key there (and it sounds like in the OP) is that art direction is an order of magnitude more important than graphics technology, especially these days




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