That's how any fraud works - the mark feels like he is getting a good deal. And while the fact that there are millions of marks is an objective fact, it's not an objective indicator of the fraud being valuable to the marks.
I fundamentally disagree honey is/was fraudulent. They compiled and distributed coupon codes. The core funtionality exists. It just sucked -- I guess anyway, I was too suspicious and lazy to ever use it myself.
