I wrote a lot more below, but I think you've picked up on two important things here:
1. This post seems likely to have been written with the assistance of a chatbot, which explains this phrase. The "they aren't just tools" phrase is only there because he needed a third example for a "it's not just X--it's Y" paragraph, one of ChatGPT's all-time fave constructions.
2. Another cause is more fundamental: the third "leverage" doesn't really apply to this discussion IMO. It's probably useful elsewhere, but owning a large social media company is just a different variety of capital, not some mutually-exclusive group. All expressions of capitalist power in 2025 have some amount of technological amplification going on.
1. This post seems likely to have been written with the assistance of a chatbot, which explains this phrase. The "they aren't just tools" phrase is only there because he needed a third example for a "it's not just X--it's Y" paragraph, one of ChatGPT's all-time fave constructions.
2. Another cause is more fundamental: the third "leverage" doesn't really apply to this discussion IMO. It's probably useful elsewhere, but owning a large social media company is just a different variety of capital, not some mutually-exclusive group. All expressions of capitalist power in 2025 have some amount of technological amplification going on.