Unlimited means for a flat rate. Pay per use/item, like at the supermarket, isn’t it.

Still, you can't get "unlimited" soup cans from your next door supermarket even paying

Which is why they don’t sell it as “unlimited.” The gripe isn’t that there are limits, it’s that it’s sold as “unlimited” but there are limits.

Which to any reasonable person (and it's on the fine print) should mean reasonable limits

But I guess some people do really need "Eggs: contain eggs" in their egg carton otherwise they will throw a legal fit

Right, it’s our fault for not understanding their lies.