In this case, the historic reputation for quality is entirely disconnected from the company. SIG USA shares a brand with the German and Swiss companies with the same name, but it is not the same company that made the P226

All 3 entities - the German, Swiss, and US entities are owned by a German holding company L&O Holdings, but yes, the basis of the 226 was designed by the original Swiss entity.

“Enshitification” refers to pivoting from selling a product to selling the audience that bought the product. For instance, Windows putting ads in the start menu.

As awful as this Sig Sauer fiasco is, it doesn’t seem to be a result of a pivot to indirect monetization.

This is not what enshittification means. Facebook enshittified itself without ever having sold a product to its users. They were selling their users' personal data before they ever became enshittified.

Enshittification is about obtaining, then abusing platform semi-monopoly power to extract more money from your users and your customers by making your product worse.

> Enshittification is about obtaining, then abusing platform semi-monopoly power to extract more money from your users and your customers by making your product worse.

Yeah, this is how I meant it.

In the case of Sig, it was probably cost-cutting, product management by committee, corner-cutting due to tight business reqs, or some combo of the above.