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They could also follow the Gmail playbook.

For consumers, plenty of ads and plenty of tracking. For businesses, heavily-restricted user-to-server APIs and features gated behind subscriptions, think custom domains with Bsky hosting, multi-user post approvals, integrating DMs with customer support systems etc.

You can do all of that while still being fair to and interoperable with the rest of the ecosystem. As long as you don't want the convenience, features and UI of Gmail, you can still communicate with Gmail users from any other provider, and the same could be true about Bsky.



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