I agree with you. I get tired of people complaining about "cancel culture" and the reactions of private individuals and groups to the opinions and actions of other private individuals and groups. People have the right to say what they want and to do what they want up to the limits of causing harm to others. They can shout their inflammatory opinions from the roof tops. They can boycott and petition to try to convince private groups from giving platform to opinions or people they don't like. All of that is protected speech.

This current executive branch is weighing in and using its influence to try to control speech. It's not "you'll get disappeared by secret police for what you told your coworker in confidence" levels of control, but that it's happening at all is alarming. I worry that they have no problem trampling on the first amendment and that it seems like no part of the government is going to restrict them from it.