I bet this is going to make them a TON of money. A ton of people are using chatgpt to essentially replace google, and treating it like a trusted source. The average user is going to jump at the ability to ask their "trusted" source a question and get a direct link to the thing they need to buy.
It will take no time. I made three purchases this weekend where I started my search with ChatGPT because it gives me better results than Google, and it can also pull in or link me to Reddit comments.
I have it running a background research task now where it’s producing a comparison table of product options with columns for different attributes I’m interested in, including links to purchase it, so it can help me make a decision tonight. If this feature is available for what I want, I’ll be using it in a few hours.
Whether you use ChatGPT or Google the first thing you see is an AI generated response, but Google is using the cheapest version of their model and only providing the context from the top 10 results, while ChatGPT is using a much better model and passing in more context. Lots of folks are turning to ChatGPT instead of Google these days.