I participated in some consumer testing when Kellogg's Canada was switching their breakfast cereals to natural colours. Beyond some muted colours, the cereal tasted exactly the same. Seemed like a no brainer, really.
Was it just the US who enjoyed brighter, shinier and arguably "faker" things, or did other countries also experience sales drops when other brands removed artificial coloring?
I'm curious (as in HN curious discussion) whether this points to something greater about US culture.
