I’m seeing this happening in real time in my company. The product keeps getting worse.
It should have been a form and about 3 buttons but instead it’s an increasingly complex UI with incoherent, overlapping, confusing features, many of them are footguns. The things you actually want the product to do are hard to find and are like 10 clicks away.
Having complex features is a form of moat I suppose. Companies might not actively seek out complexity, but thanks to the moat-iness of the problem they aren't as discouraged to remove complexity as they should be.
It should have been a form and about 3 buttons but instead it’s an increasingly complex UI with incoherent, overlapping, confusing features, many of them are footguns. The things you actually want the product to do are hard to find and are like 10 clicks away.