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> Those are diverse enough that it's tough to build a complete profile.

Debatable; i promise you that somebody out there is willing to buy the info and will attempt to combine it with $otherInfo such that it becomes valuable enough for somebody else to buy. Lots of adtech/survalence-tech operates with thin margins at _massive scale_.

> I don't think I ever saw a place that was that guarded about their wifi.

It's rare; i'd run into it only a few times a year. Typically PoS systems and WiFi are not integrated. I also haven't really been paying attention since LTE is good now :).



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