> Xerox' previous business was photocopiers that could only make copies of existing physical documents you'd already typed out or pasted together. The laser printer was connected directly to your mainframe and allowed customized mass printing at a speed and quality not seen before.
But I'm not saying laser printers weren't a great thing, I'm saying it doesn't take setting up a research playground like PARC to get that kind of result.
Laser printers are the kind of improvement typical R&D comes up with. Xerox's customers wanted more speed and quality out of their printers, laser printers got them that. It's not exactly clear that a typical R&D wouldn't/couldn't have come up with that. Apple for instance does this kind of R&D all the time, and they're very good at it.
Xerox PARC wasn't about getting the next incremental improvement in speed and quality for printers, it was about inventing the office of the future. But the office of the future doesn't require laser printers or printers of any kind. PARC's vision was that Xerox's core business would be eliminated, and that's precisely why Xerox couldn't be the one to actually capitalize on PARC research.
> were definitely a revolutionary change
I would say going from dot matrix printers to laser printers is an incremental change; whereas something more revolutionary would be going from dot matrix printers to no printers at all because you don't need them since you have e-mail and the Internet.
But I'm not saying laser printers weren't a great thing, I'm saying it doesn't take setting up a research playground like PARC to get that kind of result.
Laser printers are the kind of improvement typical R&D comes up with. Xerox's customers wanted more speed and quality out of their printers, laser printers got them that. It's not exactly clear that a typical R&D wouldn't/couldn't have come up with that. Apple for instance does this kind of R&D all the time, and they're very good at it.
Xerox PARC wasn't about getting the next incremental improvement in speed and quality for printers, it was about inventing the office of the future. But the office of the future doesn't require laser printers or printers of any kind. PARC's vision was that Xerox's core business would be eliminated, and that's precisely why Xerox couldn't be the one to actually capitalize on PARC research.
> were definitely a revolutionary change
I would say going from dot matrix printers to laser printers is an incremental change; whereas something more revolutionary would be going from dot matrix printers to no printers at all because you don't need them since you have e-mail and the Internet.